Tag: marketing
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How Immersive Marketing is Changing Advertising
The Evolution of Advertising Advertising has come a long way. 📺 It wasn’t long ago that brands would broadcast their messages through TV ads, print, or billboards. You watched, you listened, and that was it. Fast-forward to today, and the game has totally changed. Welcome to the era of immersive marketing—and the key player here…
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AR Mirrors Transforming Retail for Innovative Shopping
A Marketer’s DilemmaImagine this: You’re a marketing manager for a well-known retail brand. Foot traffic is declining, and online competitors are eating away at your market share. You’ve tried everything—flashy campaigns, deep discounts, influencer marketing—but nothing seems to stick. 😟 How do you make your store more exciting, engaging, and truly unforgettable for customers? ✨…
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Highlights from India’s Premier AR Event, SnapiFY 2024
SnapiFY 2024 was an innovative event in Bengaluru that showcased the convergence of creativity, culture, and augmented reality (AR). It featured over 100 participants, prominent speakers from Snapchat, and interactive experiences, including an AR fashion shoot. The event emphasized AR’s potential across various sectors, highlighting it as a crucial, accessible tool for creators and brands…
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Engaging Gen Z: Brands’ Guide to Digital Experiences
Gen Z is reshaping brand engagement by demanding immersive and personalized experiences through technologies like AR, AI, and Web XR. They favor authenticity and community, seeking interactive content rather than traditional ads. Brands must innovate with gamification and unique experiences to connect and build lasting loyalty with this influential generation.
The Filter You Blog 