Tag: GenZ

  • Engaging Gen Z: Brands’ Guide to Digital Experiences

    Engaging Gen Z: Brands’ Guide to Digital Experiences

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    Gen Z is reshaping brand engagement by demanding immersive and personalized experiences through technologies like AR, AI, and Web XR. They favor authenticity and community, seeking interactive content rather than traditional ads. Brands must innovate with gamification and unique experiences to connect and build lasting loyalty with this influential generation.