Where Creativity, Culture, and AR Collided to create endless possibilities in Bengaluru!🤩
Close your eyes for a moment and imagine this: over 100 creative minds gathered under one roof, surrounded by cutting-edge augmented reality (AR) experiences that made you go, “Wait, what? Did that just happen?”🤯
That was SnapiFY 2024. Powered by Snap and hosted by Filter You, it wasn’t just an event—it was a vibe. Think South Indian culture meets global AR innovation, all tied together with a dash of lungi grooves and jaw-dropping tech.
We soaked up insights from AR powerhouses from Snapchat like Srivatsan Jayasankar, Head of AR Partnerships, and Joe Darko, Global Head of Developer Relations! It was a rare chance to learn directly from the best, getting hands-on with the latest AR tech and diving deep into the future of AR development.
If you missed it, no worries. Let me take you on the journey of how SnapiFY became the place where AR possibilities truly became boundless.
So, What Made SnapiFY 2024 So Special?
You know how most events feel…well, like just another event? Not this one. SnapiFY 2024 was the kind of experience that made you stop scrolling, lean in, and think, “Wow, this is the future.”🤩
A future driven agenda and open networking along with a showcase of Snaps
- Everything Came Alive: From personalized name tags to SnapiFY merch, every detail was infused with AR magic. You’d scan a QR code, and—bam!—a whole world unfolded before your eyes.
- A Touch of South India: Now here’s the fun part. To give our global guests a taste of the local culture, Snap’s very own Joe Darko and Srivatsan hit the stage in lungis and danced to Lungi Dance. Yes, you read that right. It was AR, but make it cultural!😅
This wasn’t just an event. It was an explosion of creativity, tech, and culture that left everyone buzzing with ideas.
Joe Darko’s Take: Why AR Isn’t Just a Trend
When Joe Darko, Snapchat’s Global Head of Developer Relations, stepped onto the stage, you could feel the energy shift. Why? Because Joe wasn’t just rehashing the basics of AR – he was laying out a vision for its future. His message? AR isn’t just a trend; it’s a fundamental shift in how we interact with the world.
Here are some gems from his session:
- Consistency is Key: If you want to build a thriving AR community, you’ve got to show up and keep adding value.
- AR is for the Long Haul: Forget one-off filters. AR can be a powerful branding tool that hooks your audience and keeps them coming back for more.
- Monetize the Magic: Joe shared a roadmap for turning AR ideas into income: build a portfolio, showcase your work, and partner with Snap to bring your vision to life.
Oh, and did I mention Snap’s latest AR glasses? They’re next-level. Imagine creating interactive, wearable experiences that your audience won’t stop talking about. 🤳
Consistency is the Key for Creators!
India’s 1st AR Fashion Shoot That Stole the Spotlight!🤩
If there was one moment at SnapiFY 2024 that had everyone saying “Whoa,” it was Filter You’s AR Fashion Shoot. 😎
Here’s what went down:
- Zendaya’s Iconic Gown: We reimagined her Met Gala look as a digital wearable using 3D body mapping. Yes, Zendaya in AR.
- Real-Time Try-Ons: Attendees got to experience virtual garment rendering on Snapchat. Think of it as a sneak peek into the future of retail.
The reaction? A collective “Wow, AR can do THAT?” This wasn’t just about showing off cool tech. It was about starting conversations on how AR can reshape industries like fashion and retail.
Want your brand to spark the same kind of buzz? Click here to book a free consultation. 👈
Why AR Isn’t Just for Techies (It’s for Everyone)
Here’s the thing about AR: it’s not just for coders or tech geeks anymore. SnapiFY 2024 made it clear that AR is for:
- Creators: With tools like Lens Studio, all you need is an idea. AR has never been more accessible.
- Brands: Want to stand out? AR lets you create gamified experiences, virtual try-ons, or ads that people will actually enjoy engaging with. 👯
- Everyday Folks: AR is already part of your life. Think Snapchat filters, virtual street sign translations, or AR shopping assistants.
This isn’t just tech for the future. It’s tech for now.
Why SnapiFY 2024 Was a Game-Changer!
The takeaway from SnapiFY 2024? AR is no longer just a “cool idea.” It’s becoming a must-have for creators, brands, and industries. From healthcare to fashion, AR is bridging gaps and creating experiences that are emotional, practical, and downright magical.
Well, SnapiFY pulled in over 100 of the most exciting creators, giving them a VIP pass to discover and learn about the future-shaping tech. These aren’t just attendees, they’re now totally onboarded into the next wave of AR, becoming the true pioneers of this wild ride. They’re not watching the future unfold, they’re making it.
But here’s the kicker: we’re just scratching the surface.
At Filter You, we’re all about pushing boundaries and making AR accessible to everyone. Whether you’re a brand looking to connect with customers or a creator dreaming of the next big thing, we’re here to make it happen. 💪
Ready to Dive Into AR? Let’s Make It Happen
If SnapiFY 2024 showed us anything, it’s that the future isn’t just digital—it’s augmented. And you don’t have to wait to be part of it.
Whether you want to explore interactive AR campaigns, gamified ads, or cutting-edge retail experiences, we’ve got your back.
Book a free consultation with Filter You today, and let’s create something unforgettable together.
SnapiFY 2024 wasn’t just an event. It was a movement—a reminder that AR is more than just filters or effects. It’s a tool to connect, inspire, and innovate.
So, what’s your big AR idea? Let’s bring it to life.🤩
The Filter You Blog 
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